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There’s a reason why Duram is a preferred South African paint. That is, because all our products are made to look better and last longer, at the very best value. This we achieve with all our ranges, from interior and exterior paints, preparation products right through to our specialist paints.


Smart Paint from Smart Values

Our business is based on four principles of excellence we have applied since our founding in 1981. These lead us to continually push the boundaries of “smart paint”:  Combining a deep understanding of our customers’ needs, budgets and style with passion and scientific expertise, diligent research and production processes that assure quality excellence at every level.

But we also want to know our efforts will bring advancement beyond today’s business objectives: to continually challenge and innovate the paints industry, while caring for our planet, its people and communities and embracing our proudly South African identity.


Expert Formulations

Quality Promise:

Meeting quality standards and more, with an approach that combines expert research and development, advanced paint technology and sustainable, colourfast and durable materials. Our specialist waterproofing, metal, flooring, roof and interior and exterior paints offer perfect colour choices and work harder in any environment.

100% South African:

Our paints are developed to colour and protect against South Africa’s toughest climates, making us a favourite brand and one that truly belongs to Mzansi.


Guaranteed Value

Smart Deal:

No matter your budget, we believe that every customer deserves something special. That’s why we tirelessly enhance formulations and challenge our suppliers to ensure that our products deliver outstanding durability and guaranteed value at every level.

Quality Guarantees:

When it comes to quality, we don’t compromise – every product is made with dedication, innovation and technological expertise. As part of our continuous drive to ensure quality products and service to you, many of our products endure beyond their quality guarantee.


Support and Caring

Help and Support:

We provide a comprehensive product range that is easy to understand, buy and use for each of the homeowners, designers, tradesmen and contractors that choose Duram. To support this, our team of dedicated and knowledgeable product specialists are on hand seven days a week to answer your questions and advise on which Duram paint will best suit your needs.

Community Giving:

Social Responsibility that goes beyond “doing our bit” by aligning business performance with causes that uplift South Africa and reach further for our children, employees and underprivileged communities.


Matching pioneering development with greener and sustainable business practices leads to smart paints that perform better and are kinder to people and the planet.


Attractive Style

Colour Choice:

Our decorative wall paint bases are optimised to deliver rich, full colour and can be tinted to a wide range of interior and exterior colours to set the right mood and reflect your personal style.

Luxurious Finishes:

Whether you’re looking for a smooth matt to a high gloss, our collection of decorative wall paints provide luxurious finishes in any colour, bringing incomparable elegance to every space.

If you’d like to know more about any aspect of Duram, our products, policies and practices, please contact us here.